Qthe target is, according to various news accounts like this one at ABC, pulling some of its “Pride Month” clothing.
But tellingly, over there at Target’s online site, a visitor finds a page headed:
The page goes on to boast:
Being true to yourself and your community is something to celebrate, all year long
Ok. “Be true to yourself and your community…” Got it.
Sooo. If you and “your community” are … heterosexual? Straights? Where is the merchandise celebrating that?
To investigate I went to the search function on the Target site and typed “Heterosexual Pride,” hit the search icon … and this is what came up:
Pride Adult Jennifer Prince Short Sleeve T-Shirt – Light Pink
There was a photo of a young woman wearing a t-shirt with the cartoon image of a young woman in bed, head on pillow, eyes open, with the caption:
“Busy Thinking About Girls”
The accompanying description on the site read as follows:
From casual occasions to Pride festivities, be vocal in your support for the LGBTQIA+ community by sporting this Pride Adult Jennifer Prince Short-Sleeve T-Shirt. Tailored in a classic fit, this short-sleeve T-shirt is crafted from 1×1 rib stitch, 100% cotton fabric for all-day comfy wear. Designed in a light pink hue, this crewneck tee features a Jenifer Prince illustration of a woman with the text “Busy Thinking About Other Girls” for uplifting, Pride-themed style.
GLSEN leads the movement in creating affirming, accessible and anti-racist spaces for LGBTQIA+ students. We are proud of 10+ years of collaboration with GLSEN and continue to support their mission.
All items were designed for all bodies, regardless of gender identity and presentation. We added design features to help make the fit customizable for you. Our hope is for all guests to find clothing that makes them feel comfortable and affirms their identity. We understand that fit is incredibly important and will continue to evolve and improve the fit needs of the LGBTQIA+ Community.
Designed by Jenifer Prince, an illustrator passionate about creating artwork with lesbian and sapphic narratives in a mid-century vintage aesthetic, like this “Busy Thinking About Girls” tee. Pair with your coziest bottoms, relax and let your mind wander. Officially licensed by Threadless.
In other words? Not a word about anyone celebrating the heterosexual community. zip, zero, tone. Be vocal about being straight? Heaven forbid!
For a store that boasts of being inclusive of “your community,” there was not an observable peep about not only the heterosexual community but the Irish, Polish, Italian, English, Swedish, Chinese, African, Arabic, or others of the steenteen communities that exist in America and the larger world.
It is very safe to say that not everyone who shops at Target is gay or a member of the LGBQT community. It is probably safe to say that non-members of that community are the majority in America. And they are not “woke.”
So … where is this vaunted Target inclusiveness?
For that matter? What about merchandise celebrating Christianity? The Jewish community? Muslims? Buddhists? Israel? Not to be found.
And speaking of the aforementioned “GLSEN,” Fox News headlines this:
Target marketing VP holds senior position at org pushing secretive transgender policies in K-12 schools
GLSEN calls for gender ideology to be integrated into all classes, even math
The Fox story reports this:
A Target Corporation senior executive in the marketing department maintains a position with a controversial K-12 advocacy organization called GLSEN — Target’s Pride Month partner — which is focused on integrating gender ideology at all levels of K-12 schools, from curriculum to district policy.
Carlos Saavedra is a vice president of brand marketing at Target and a treasurer at GLSEN. GLSEN focuses on getting districts to adopt policies that will keep parents in the dark on their child’s in-school gender transition, providing sexually explicit books to schools for free, and integrating gender ideology at all levels of curriculum in public schools.
The story quotes this from Target:
“GLSEN leads the movement in creating affirming … and anti-racist spaces for LGBTQIA+ students. We are proud of 10+ years of collaboration with GLSEN and continue to support their mission,” Target said. The retail giant provides annual donations to GLSEN, which has amounted to at least $2.1 million.
So, Target is opposed to racism? And their statements condemning the searing racism directed at, say, South Carolina Senator Tim Scott, a black man and presidential candidate? Or Justice Clarence Thomas? Not a peep.
Will they be providing “annual donations” to pro-heterosexual or religious groups? Don’t wait up.
All of which is to say, Target, under the guise of “Being true to yourself and your community…” is turning a blind eye to Americans who Target sees as belonging to the wrong communities. Start with heterosexuals and spread out to Christians, Jews, Muslims, Buddhists, and those with ethnic origins from literally every country around the world? Don’t they have “something to celebrate, all year long”?
Not, apparently, at Target.